Transitioning to Web Graphic Design

Web graphic design seems to be more and more in demand in today’s job market. Companies are taking to the internet more and more just to keep up with the competitive markets worldwide. Due to this fact, it is inevitable that companies will need a web site to touch audiences outside their geographic location. Companies have realized that in order to have a web site they must have the knowledge or an individual who can build a web site for the company and maintain it as well. A problem companies are facing with web graphic design is the ability to hire individuals that possess artistic talent as well as a skill to convert that artistic talent into digital graphics.

Companies are facing a reoccurring problem. Their web graphic designer is not really a web graphic designer but a print designer or works with already pre made digital graphics. Meaning the individual lacks the skill set to use programs to transition their graphic art work to a digital format. The print designer is skilled at creating graphic layouts on a physical surface such as poster board. Companies are not realizing this problem until they have already hired and spent money on benefits for an individual that claims they are web graphic designer.

The company’s solution to the problem of helping a web graphic designer make the transition from print design to web graphic design may cost more to the company than what the employee is worth. This problem of a lack of knowledge on web graphic programs and making a transition of physical graphics to virtual graphics is raising questions to both the employer and the employee. How can this problem be solved? First before the problem can be solved, knowledge of web graphic design needs to be acquired. This can be done through either schooling or through a resource that can provide directions and tools to get the employee caught up to speed on the skill sets needed to complete the goals of the company.

So what if the company you work for doesn’t have the money to help you acquire the knowledge and skill sets for your job? What if you don’t have the money at the moment for school? A solution to these questions is simple. Teach yourself by utilizing resources and downloading a graphics program from a friend or off the internet. There are many different programs and examples out on the internet that will allow an individual to design a web site and get ideas of how to design a web site with graphics. It really comes down to just knowing where to look and taking initiative to learn or teach yourself a graphics program along with a web site building program.

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